Propaganda Through Sound Logo

Last night while I was surfing the channels on my parents TV, I came across this music video on VH1 by Justin Timberlake, called “I’m loving it.” It immediately made me think of two things which I thought is worth sharing:

Of course all of you are familiar with McDonald’s Audio Logo and the punch line that usually comes with it: “I am loving it!” (And you don’t just love it, you are loving it, which means your love for it is increasing day by day! euww!) The song starts with same music and same words only in a more funky remix. This not the first time some big brand is advertised through a song, but what makes this one different is that previously the actually name of the brand was used directly in the song’s lyrics. The affects such advertisement is unbelievable, because when you hear the actual word, automatically you recognize it as advertisement. But in this new way you will even enjoy the song, memorize it and sing it along unaware of its affect.

The second thing is that, the importance of sound is becoming much more significant, and of course the corporations are also aware of it. There a quality about the sound that image lacks, and that is the control over having it in mind. How many times have you kept remembering a song that you don’t even like. If I put this in the form of the cliché Hollywood punch lines, it would be: They have found an even faster way into you brains.